APLA Regional Conference – Brisbane, 14 – 18 October 2019
Theme : CX Unlock the Exceptional
This year’s conference theme is “CX Unlock the Exceptional”. Customer experience encompasses every aspect of a company’s offering and achieving success in this area is paramount to the success of our lottery businesses.
Customer experience is the new benchmark for a successful business as consumers become more demanding in a connected world.
This theme will drive the business program with leading keynote speakers discussing their knowledge in the CX area and providing delegates with key learnings. Industry expertise will be added to the program through a range of high quality speakers from lotteries and supply partners.
For the first time, the conference features an additional half-day program that focuses solely on how technology aides the lottery business in its pursuit of exceptional customer experience. This is a must for delegates who work in the information technology, security and data fields.