APLA/WLA Seminar 2019 – Danang, Vietnam, 15 – 18 April 2019
Theme : Lotteries in the Digital World – Disintermediation, Disruption or Transformation
Digital revolution has transformed how countries, businesses and individuals live, work and play. Consumers’ habits are shaped by the click of buttons – with instant gratification – the new buzz word for the economy. Today, technology challenges the status quo of traditional means of business, what used to work, no longer does. Even age-old business models such as lotteries are faced with disruption in this tech-enabled world.
The advent of new digital channels has created opportunities as well as challenges for lotteries to be distributed and sold. Traditional paper-based lotteries are facing the imminent possibility of being phased-out, as customers turn digital for game of chance. With the growing penetration of the Internet, mobile phones, online and mobile apps, lottery operators are facing challenges on many fronts as customers become digital natives.
How does digitalisation reshape the lottery industry? What does this spell for the future of lottery operators? At this year’s APLA/WLA Seminar 2019 (Lotteries in the Digital World – Disintermediation, Disruption or Transformation), you can expect an exciting line-up of sector-specific topics which will touch on targeted concerns centred around digitalisation, and how this could lead to a transformational journey in the lottery business, turning challenges into opportunities. Seminar participants can also expect to hear from industry experts on ways they could leverage Big Data and analytics to gain insights on customer trends and experience. There’s also an exclusive chance to hear from and get inspired by renowned industry leader Tim Kobe (Founder of Eight Inc, known as the visionary behind Apple’s iconic stores), who will be this year’s keynote speaker.