The Asia-Pacific Lottery Association (APLA) is pleased to present the official program detailing the presentations, discussions and events scheduled for the 2025 APLA Lottery Workshop themed Unlocking Growth: Marketing & Distribution. This event is scheduled to take place from 27-30 May 2025 at the Sofitel Phnom Penh in Cambodia.
The program at a glance
Kickstart your experience with an optional half-day city sightseeing tour on the morning of 27 May, Tuesday, to explore Cambodia’s cultural treasures. The registration desk remains open until 4 pm, followed by engaging pre-dinner activities and a delightful Welcome Dinner at the Sofitel Phnom Penh.
The workshop officially commences on 28 May, Wednesday. Day one of the business program features speakers delivering insightful discussions and presentations on long-term profitability marketing strategies, distribution perspectives, customer-centric approaches, social license, responsible gaming, and community engagement.
29 May Thursday marks the second and final day of the Business Program, encompassing presentations on customer segmentation, effective content strategies, responsible lottery practices, and risk management. The day will include an announcement regarding the next APLA event and the ever-popular lucky draw. Concluding the event is a Closing Dinner at the Raffles Hotel Le Royal.
Last but not least, join us for a networking event on 30 May, Friday which offers networking opportunities that promise a memorable conclusion to this workshop.
View the Full Program Here
Registration has closed
(Note: one Registration Form per delegate is required)
We look forward to welcoming you to Phnom Penh for the APLA Lottery Workshop 2025!